There
is a real advantage to Associate Programs that no one else has
tapped into but us (that I am aware of)... and in this section
I will give you all of the details on how you can start using
it yourself.
An Associate Program is really the ultimate ad-tracking software!
What I mean by
this is that when you place your banner ads, your text links,
buttons, or any type of advertising you pay for, you can assign
an associate number to that advertising and track its results
to see if it is making you money (or losing you money).
Then you can track
exactly how many visitors come in and how many sales were generated
by each individual ad. You can tell exactly what ads
are making you money and which ads are losing your money.
It is the ultimate ad-tracking software!
In fact, depending
on how you use it... it is like ad-tracking software with a
built-in bonus Associate Program! We have been using
this technique for years and it has made us a fortune!
Just think, within
days of you placing an ad, you will know if it will make you
a profit - right to the last penny. If the ad is not making
you enough money, you can abandon it immediately and not waste
another penny wondering if it was actually making you money.
You've probably
seen many of our ads or banners, which are placed by our associates.
However we also purchase banners and advertising in order to
track them and see how they are doing. We use our associate
software to test banners, buttons, text links, ezines ads, opt-in
email ads, and so on… to make sure they are actually making
a profit. If they aren't making a profit, we will dump the ad...
if they are making a profit we will keep buying that banner
or button space, or even keep buying that sponsorship space
on a newsletter or email discussion.
Isn't that an incredible
powerful tool? Knowing EXACTLY which ads are making
you a profit and EXACTLY which ones are not!
We test a variety
of promotional methods, and each time we assign an associate
number to ourselves. Then using the same methods we use to track
an associate (in essence, the paid ad or paid banner basically
becomes an associate), we can track exactly how many visitors
came in, and how many sales were generated from that ad, so
we can see if the ad made money.
Your Associate
Program software is the ultimate tracking software! No one else
is doing this... and I have no idea why? I told one of my marketing
friends about it at a seminar last September ("Hi Jonathan",
if you are reading :-) and he said, 'It's the greatest idea!
It's so simple, that I can't believe I didn't think of it and
that other people aren't using this idea! The ad tracking capability
of this is worth the price alone… it is like getting the
ultimate ad tracker with a built in associate program.'
You can
place hundreds of ads anywhere on the net, and at the end of
the month, you know exactly which ads made you money, and which
ones lost you money. Of course, you keep the ones that
made money, and you dump the ones that lost you money. It is
the ultimate way to test... and you get your results instantaneously
because the software tracks the results in real time! There
is no staff to figure it out at the end of the month and no
stacks of paper work to do. You just check the stats by going
to a webpage on your website and you know exactly how many visitors
were converted into sales.
You can check three
things with this method:
- Is my banner
or ad slogan effective?
- Does the ad
space make a profit?
- See if you got
all your ad impressions (or if the advertiser ripped you off).
Ok, let's go over
#1 first. If the advertiser tells you how many impressions the
banner had, you can see how many clicked through your banner,
and how many people have converted into sales. So you know how
effective or ineffective that banner is. Find the banner which
pulls the best for you.
#2… you can
test new banners and ads to see if they pull better than old
ones. For example, you may find that the banner or ad which
usually pulls a 5% click-through does much better than a new
ad you placed which only pulls a 3% click-through (because your
associate program tracks all this). You may also find that you
are only converting one visitor out of every 300 visitors into
a sale, and you normally convert one out of every 100 (because
the associate program software tracks all this). This system
allows you to determine which ad space pulls better or worse
than other ad space. This information is invaluable!
#3… if the
advertisers track click-throughs (especially if you are paying
per click-through) and they say you got 1000 clickthroughs,
but your software shows that you only got 700 clickthroughs,
you have an argument with them that their counts are wrong.
This is very powerful and I have personal experience with a
situation like this… and they gave me the remaining clickthroughs
free as I could prove that I didn't get all my click-throughs.
It is the perfect
way to test new banners, new buttons, new text links and new
ads.
We use this all
the time... it allows us to implement an idea and test it on
a moment's notice. Since we spend over $25,000 a month (yes,
I know that is a lot of money and most of you don't have that
to spend every month… but remember we started out small
a few years back… only spending less than $100 a month.
But with this tracking method, we just place new ads every month
and the ones which made money we stayed with, and the ones that
lost money we dumped. After a few years, we are left
with over $25,000 a month in ads that always make us a profit.
Are you starting to see the power of this yet?
We use this software
to track almost every ad we place. On banner ads, button ads,
text-link ads, sponsorship of newsletters and Ezines, and so
on. It's critically important that we track everything to see
which ads are successful and which ones aren't.
We'd never be able
to track this number of ads without using our Associate Program
software as our ad-tracking software! There would just be too
much paperwork to do (it would be a full-time job just to track
and record this information). But with an associate program,
you can assign as many numbers as you want to your ads and it
takes care of all the tracking for you. For every promotion
you do, for every joint venture you do, every special deal you
do, every ad that you place can have a different number enabling
you to get some very detailed statistics and information.
You will see which ones are profitable and which ones aren't.
I know I have said
this over and over in this section, but it is that important!
Do not underestimate the power of this… the power to see
which ads are working… which ads are not… and where
you are making your money online.
Ok, as you can
tell, I am getting a little excited here so I'd better cool
down for a moment (I just love talking about making money and
automating things!).
Let's go even a
little further. Say you are doing a promotion in a newsgroup
(I talk about how to do newsgroup promotions and get tremendous
results in my Internet Marketing Course, click
here to check it out)... you assign yourself an associate
number and put that associate URL in the signature portion...
you can check exactly how many visitors you got from that one
promotion, how many sales you got, not just the one time, but
over and over and over again. You can assign a different associate
number, and track every single promotion separately.
Use it when you
do a free classified ad promotion. In other words you assign
yourself an associate number, use that, and it will tell you
exactly how many visitors and sales you got.
This way you know
exactly how many visitors you get from classified ads vs. how
many visitors you got from the banner ads you placed. How many
visitors you got from an Ezine sponsorship ad you placed vs.
how many visitors you got from trading links with somebody.
It will
also help you pinpoint problems. For example, if your
stats say that 500 visitors came to the site, no one bought…
either you have a very misleading ad attracting "unqualified"
visitors, or you may have a webpage or sales material which
is not doing a good job at converting visitors into sales. All
of this is invaluable information!
Let's even go one
step further to show you the uses for this.
You don't have
to rely on what people want you to believe... when you can get
the cold, hard facts! For example if someone approaches you
to trade links... they could claim that, "I have 20,000
visitors coming to my site a month and you are probably going
to get a 5% click through." in reality they may only have
2,000 visitors coming through their site! By assigning an associate
number to the link you can find out exactly how many visitors
are actually clicking through the reciprocal link and coming
to your site. And if you find that they are not sending you
enough visitors, you can cancel your reciprocal link agreement.
Do you see the advantages of this? The benefits are
huge.
You can track it
all. The advantages are just incredible! You just HAVE
to start tracking your advertising this way today!
So that is the
"secret weapon" our Associate Program software gives
us. Just the ad tracking capabilities, in my opinion, are worth
the Associate Program software purchase alone. It really gives
you power with your advertising dollar. For details on some
of the most powerful associate program software on the market
click
here. This is a really, really good way of using Associate
Programs in a unique and creative manner.
Let me reword that.
Even if you don't use the software for your own Associate Program,
but use it for ad-tracking... it is worth every penny! It will
allow you to know for sure where you are making money and where
you are losing money. It will help you streamline your
business, making it a lean mean money machine...by taking out
the ads that don't work and keeping ads that do work, and testing
new ones over and over again.
To summarize…
a very, VERY, very powerful way to make money online!
ABOUT
THE AUTHOR: Derek Gehl specializes in teaching real people how
to start profitable Internet businesses that make $100,000 to
$2.5 Million (or more) per year. To get instant access to all
his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $60 Million
in online sales, visit: http://www.marketingtips.com/t.cgi/892189
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