Ok,
we all know that search engine promotions are so popular and
everyone is talking about it because they can increase
traffic to your website without spending advertising dollars!
Search engine positioning/ranking
is a very talked about subject. It is confusing and ever changing...
that is the problem. What works this month,
may not work next month! It is moving at lightning speed.
It is getting harder
and harder to get listed high in a search engine's results.
It is becoming that you have to make search engine listing a
permanent job that takes you 8 hours a day, 5 days a week if
you want to be successful at it (as you have to learn about
how they work inside and out). The plain fact is that you cannot
waste your time on the ONE method of marketing online, you have
to diversify and get yourself in other markets before your competitors
do! I may have a solution for you, read on.
Virtually everyone
begins their web travels at one of the top search engines and
your search position determines how many of those people will
visit your site.
The great thing
about search engines is that (for now) they are free. It should
be one of your main priorities to get ranked high on search
engines as they are finding ways everyday to improve their profits
by charging for higher listings, bold listings, favoring more
popular site, etc. The days of "free" advertising
or listings on search engines may come to a close over the next
year or two.
Such forms of online
advertising like banner-ad campaigns or advertising in Ezines
all cost money… search engines are FREE (for now, so get
on them right away).
What most
people don't understand is that search engines are a catalyst
to other promotions. For example, when we start a new
project or have low traffic we turn to search engines to get
traffic immediately. The traffic we get leads to other promotional
avenues because other business/industry people find us and we
can do joint ventures, partnering, distributors, resellers,
etc.
Many websites can
bring in thousands of qualified visitors per month by being
well positioned in the Top 10 search engines. It all adds up
to thousands of dollars of FREE advertising!
How powerful are
the top search engines? Let's just go over a couple of figures:
Yahoo!
- over 16,000,000 visitors a month
InfoSeek - over 9,000,000 visitors a month
Excite - over 8,000,000 visitors a month
Just a few good
positions for even one or two important keywords can drive thousands
of visitors to your website -- for FREE.
So do search engines
really generate a lot of traffic? Absolutely… if you do
it right and use the right tools. The problem is that most people
just submit their site and then wonder why they didn't get any
traffic. Search engines are responsible for making us
over $20,000 in sales every month between 2 of my companies…
so you can see how it pays itself off very quickly.
Now, don't get
me wrong, search engines will not make you rich (and anyone
who tells you they will is lying to you). They are one method
of promoting your site that can be very profitable if done right
(just like other methods of promoting your business online).
For those of you who have my Internet marketing course, you
know how I talk about the importance of diversifying your marketing
efforts. So do not place all of your time with search engines
while ignoring your other promotions. Search engines are quite
profitable if you do it right and spend your time effectively
with them (we will talk more about this in a moment).
I can take about
30 pages and explain all the tips and tricks that people are
using today to get ranked higher in search engines, but
now that we have found a way around that, I will not
bother. Besides, by next month a few of them will have changed
and all the "techno-babble" would confuse a lot of
people and some of the information would not make any sense
to them.
So is achieving
a good position impossible? No, not for those who use the right
tools like SubmitWolf Pro and WebPosition (we will talk about
these pieces of software a little later in this section). In
my opinion, they are the perfect "team" of software
to assure that you are not only ranked high in the top search
engines, but that you are ABOVE YOUR COMPETITORS!
Before we get into
that, I must explain something. There are two parts to search
engine placement. Part one is to submit your sites… but
submit them properly using all the techniques available to get
you rated high for the keywords you select… submitting
your URL to search engines is only half the job! If
you don't check your search positions and work to improve them,
no one will find you - in other words you won't get any traffic.
So part two of
your "search engine battle" is to monitor your positioning
to see where you place, if your competitors place above you,
and if your positioning starts to fall - to catch it and fix
the problems right away.
Everything
depends on your search position. If your competition places
before you, they win, you lose!
SubmitWolf Pro
software submits your site to the search engines and the WebPosition
software monitors it so you can improve your ranking. We will
talk more about both of them in the next few paragraphs.
Whether you have
a new website or a site that has been submitted to the search
engines already, these two pieces of software that we will talk
about later in this section are critical in getting your site
listed at the top of search engines.
Step
One: Submitting your site "properly"
SubmitWolf
Pro is search engine submission software that actually
works to get your site placed higher in the search engines.
As many of you know from my Internet marketing course, we would
not recommend a piece of search engine submission software out
there because most of these pieces of software send out one
set of keywords, site titles, and description to all the search
engines. You will find that your keywords and descriptions get
cut off in some search engines, or that certain criteria and
rules may not be met so you are not submitted at all with certain
engines, you cannot choose the best category or categories available
for your listing (choosing the right category can be crucial
to your customers finding your site), and this is just for starters.
And the most important reason why you don't want to use these
services is because your site will not be positioned high in
the search engines as different search engines have different
ranking criteria and you have just submitted the same "stuff"
to all the search engines (not optimizing your listing with
each search engine separately).
Deciphering all
the rules of each of the engines can be a chore. This revolutionary
new software called SubmitWolf Pro guides
you through picking the right keywords and descriptions in its
"tutorial", takes the information that you input,
and prepares the submission just the way each engine wants it
- submitting your website to the top 150 search engines, indices,
and directories. Your description will never get cut off in
mid-sentence and you will end up in the right category because
SubmitWolf Pro knows what each engine wants!
The SubmitWolf
Pro knows the rules and guidelines for each search engines
(the programmers of the software spend all of their time monitoring
them) ensuring that when you submit your website, you'll get
excellent positioning and boost your site towards the
top of the list!
More importantly,
with SubmitWolf Pro you are prompted on how to write
effective keywords and descriptions, instead of merely providing
an automated placement service with keywords and descriptions
that may not best utilize the sorting logic of the targeted
engines. This crucial information provided by SubmitWolf Pro
helps boost your site toward the top of the list. This translates
to increased visits.
Ok, let me summarize
what SubmitWolf Pro does… it is easy to rank in the top
10 by helping you prepare your site data exactly the
way the engines want it! Including site titles and
description.
Until now, the
only way to get high-end promotion for your website has been
to spend hundreds or thousands of dollars with site promotion
professionals OR learn all the tricks of the trade and spend
the hours doing it yourself (which can take weeks!). SubmitWolf
Pro was created by the same company we personally use and pay
$600-$800 per website to submit our sites and clients' sites
to the search engines (yes, that is how good they are!). They
use this proprietary software to facilitate the promotion of
their clients' sites… now you can get professional strength
promotion for a fraction of the price.
All you do is point and click and fill in the blanks!
I have to say,
I am very, very impressed. So impressed, that
it is the only piece of search engine submission software out
there that I will recommend.
Click
here to read more about The SubmitWolf Pro software
and how you can get a copy for yourself. I highly recommend
it!
To get good search
positioning in the search engines, The SubmitWolf Pro and WebPosition
software used together are, in my opinion, the most powerful
"team" on the market. Don't get confused by all the
other software out there which claims to be the best in getting
you ranked high… we have tried just about all of them
and there is no comparison to this combination.
Step
Two: Monitoring and improving your ranking
Ok, your question
may be "what does The SubmitWolf Pro not do?"
Well, it will not monitor your search engine positioning and
let you know where you are compared to your competitors.
A piece of software
called WebPosition provides reports to show you where
you stand under specific keywords, keyword combinations, and
search phrases, so you can make improvements, correct problems,
and increase your website's traffic without spending
a penny in advertising.
Many of you have
possibly heard of WebPosition… and we will discuss
which version you want (as they offer many version)… and
surprisingly enough, it is the cheapest version you want and
I will explain why it is the best.
There are many
benefits to WebPosition and what it can do for you.
The first is that
it can take some search engines as long as six weeks to include
your submission in their database, whereas others may only take
a day or two. So, it is important that you check them regularly
to make sure your submission is included in all the top ten
search engines. WebPosition has a built in scheduler
that will turn itself on every day (or week, or whenever you
tell it to) and do it all for you automatically.
The second main
benefit is that it saves you hours a week by consistently and
comprehensively monitoring your websites search position, making
sure you are ranked high, checking where your competitors are
in relation to you, and alerting you to problems. WebPosition
will literally do this in seconds for you (and you can schedule
it to do this for you automatically once a day, once a week,
or whatever… with its built in scheduler).
If you offer more
than one product or service on your website, it's important
to get each "page" which features a different product
into a prominent search position under a different keyword.
That way you get more exposure in search engines.
Let me explain
this a little more for those who don't understand the impact
of this and how it can dramatically affect your search
engines positioning. Instead of having one main catalogue
page with all your products which would have to get ranked high
on a long list of keywords and key phrases - which is next to
impossible to do; you could have 10 pages, each page with one
product that optimizes a specific set of keywords or key phrases.
Therefore multiplying your exposure by 10 in the search
engines! This technique gives you the chance to corner
your entire market no matter what set of keywords they search
under!).
Note:
Many people overlook this important concept and lose
valuable traffic to their competition.
For each product
or service you offer, there could be a dozen or more keywords
or combination of keywords that someone might search to find
you. A good ranking with each word/phrase can significantly
improve your site's traffic. So lets go over some numbers here
so you can understand why I have brought this subject up.
10 major engines
X 6 products/services X 12 keywords/phrases = 720 positions
to monitor EVERY day or week.
No one has time
to conduct 720 searches a week AND record results AND take corrective
action. If your website happens to offer dozens of products
or services, you already know that tracking your search positions
is an impossible task. That is, unless you use WebPosition to
do the work for you!
If one of your
webpages have been gradually moving down in the rankings, you
can quickly identify the problem and correct it. Without WebPosition's
powerful reports, you have no way of even knowing a problem
exists - until your site traffic slows down, and it's too late.
WebPosition is
also the first software product that allows you to keep
tabs on your competition and how their websites rank in relation
to yours. With WebPosition, you know what
your competition is up to - literally!
Imagine how long
it would take to visit 10 different search engines, search on
5 or 10 keywords, and then scroll down the resulting list of
websites hoping to spot yours! WebPosition automates
this task and saves hours of work!
After WebPosition
reports all the results to you, it then provides specific instructions
on how to increase your position in each of the 10 top search
engines.
Click
here, to get more details on how WebPosition works
and how to pick up a copy for yourself.
You can now see
the value of why The SubmitWolf Pro and WebPosition
are a great "team" and how they can dramatically affect
your ranking in search engines. I recommend them highly if you
are serious about getting better search engine positioning.
Conclusion:
The conclusion
is that if you want to get listed high in search engines and
don't want to pay the $800+ to a company to do it for you (and
then have to pay them 6 month later when you need to do it again),
you need The SubmitWolf Pro and WebPosition
software.
By using them as
a "team", there is literally nothing like them out
there on the market. I cannot recommend them higher. They will
not only save you a lot of money, a lot of time, but you will
probably recoup their cost in profits you will generate over
the next 30 days by using them. Remember what I said earlier
in this section: "search engines are responsible for making
us over $20,000 in sales every month for 2 of my companies"…
so you can see how they pay for themselves very quickly.
The SubmitWolf
Pro Software is normally priced at $147.00, but we have arranged
so you can buy it online for $137.00. Click
here to learn more about it.
The WebPosition
software costs $147
Click here to learn more about it.
And remember because
the search engines are continuously changing, you can obtain
upgrades for one year included at this price - free of charge.
Why do I need WebPosition
and SubmitWolf Pro? Because you can't do by hand the
crucial marketing tasks that WebPosition and SubmitWolf
Pro do unattended - it would take you too long to be cost
effective. These two software programs make it easy.
You know me and
how I believe in automating everything and making the software
and software robots do all the work - these two pieces of software
are examples of that. That is why we use some of the software
that I recommend in my Internet marketing course… everything
should be hands-free. Don't spend your time taking
care of daily tasks and chores, let the software do it for you
so you can spend your time marketing and promoting your product!
If you want to
know more about hands-free order processing and fulfillment,
including other ways to automated your business, don't forget
to check out September's issue of the Internet Marketing Tips
newsletter where we discuss this in great detail (click
here to go to the September's issue of the newsletter now).
A Gentleman
who Does Over $500,000 in Sales Just Because of his Search Engine
Positioning!
So do search engines
really work? Let me illustrate how powerful they can be, there
is a gentleman locally (he will remain anonymous as he doesn't
want people stealing his idea) who promotes his cellular phone
business online solely through search engines and newsgroups…
nothing ELSE. Just from this, he is
doing over $500,000 in sales online every year just from search
engines! Yes, that is how powerful they are if you
use them right with the proper tools.
ABOUT
THE AUTHOR: Derek Gehl specializes in teaching real people how
to start profitable Internet businesses that make $100,000 to
$2.5 Million (or more) per year. To get instant access to all
his most profitable marketing campaigns, strategies, tools,
and resources that he's used to grow $25 into over $60 Million
in online sales, visit: http://www.marketingtips.com/t.cgi/892189
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