The
point that I’m trying to make here is that it literally took
me years of testing and hundreds of thousands of dollars to
discover the same techniques that you’ll now see commonly
used online today.
Fortunately,
there is no reason for things to be nearly this difficult
for you. Today, modeling the Internet “successes” is
relatively easy. (Though, be careful that you separate the
phonies and fakes from the “true experts” -- look for those
who honestly practice what they preach and who can prove it!)
The
biggest investment that you’ll need to make is your time…
If
you’re interested in long-term, life-changing success, then
a few extra days of reading and researching shouldn’t matter.
It’s the success of your business that we’re talking about
here, so don’t make the fatal mistake of thinking that you’re
“wasting time.” Remember that what you learn today could
be the technique or strategy that saves you not only wasted
time and effort, but thousands of dollars in “could have been”
profits.
It’s
an extremely simple concept, but it’s really one of the key
ideas I teach…
Guarantee
Your Success By Modeling The Successful
1) What Should My Web Site Look Like?
Why
spend thousands of dollars having a flashy site designed that’s
loaded with theme music and spinning graphics? Some of the
most successful web sites online today have extremely sleek,
simple designs.
Of
course, before I tell you to model proven successful web
sites, I want you to be aware of “the catch”…
When
researching web sites to model, the ones you should be paying
closest attention to are your competitors’ and sites that
have a profit model similar to your own (i.e. look for sites
that make money in a similar way).
For
example, if you sell cotton balls on your web site, you shouldn’t
be modeling your site design after Amazon.com. First off,
they sell books (among other things). You sell cotton balls.
They offer a wide variety of titles and choices. You offer
one product -- cotton balls. Finally, let’s face it -- their
advertising budget is out of this world! If you’re a small
or home-based business, you likely don’t have the same kind
of luxury to experiment and make expensive mistakes.
So
think practical -- be realistic -- and start looking for other
sites that are successfully selling their cotton balls online
(or one, similar product), and model your site after theirs.
Your site doesn’t need to be the next Yahoo! or eBay for you
to be earning a significant 6 figure income.
2)
How Do I Write Sales Copy That Really Sells?
Writing
sales copy that really sells takes practice -- and education!
I have yet to meet someone who just has a “natural gift” for
writing award-winning copy without any education whatsoever.
Sure,
some people might get “lucky” and stumble onto bits and pieces
of the proven approach -- but I can guarantee you that anyone
who hasn’t studied the “art & science of sales copy” is
missing key elements that could increase their sales by 400%
- 1,200%. I’m not kidding here…
So
rather than playing a “hit or miss” guessing game with your
copy, I highly recommend looking for sales copy that makes
YOU want to buy and studying it. After you’ve read enough
quality copy, you’ll start to notice a distinct pattern that
you can apply to your own writing.
3)
How Do I Rank At The Top Of The Search Engines?
If
you plan on ranking at the top of the search engines, then
I can’t stress enough the importance of educating yourself.
The search engines are a highly competitive arena where only
those who have taken the time to “learn the rules” claim a
top 10 spot.
Very
rarely these days will you hear of someone “getting lucky”
and just magically sliding into a top ranking.
So
if you want a top 10 listing under your best keywords and
phrases (i.e. you want your site to appear in the top 10 listings
when someone searches the key phrase “cotton balls” in Alta
Vista, Yahoo!, Google, Excite, HotBot, etc…), then you need
to do two things…
| a)
|
Examine the web sites that already rank in the top 10
under your best keywords and phrases -- and look for
patterns.
|
| b)
|
Use
the proven know-how of the search engine experts to learn
the ropes. If you want a top ranking, then you’ll want
the experience and advice of someone who makes it their
mission to keep up with the constantly changing rules
of each search engine and directory. |
In
fact, before you spend a lot of time examining the sites of
your competition for clues as to why they are listed among
the top 10, I recommend seeking out these search engine gurus.
With their advice, you’ll be better prepared to critically
examine your competitors’ web sites for clues that explain
why they’re at the top of the ranks.
4)
How Do I Drive Targeted Traffic To My Web Site?
If
you want to increase the number of targeted potential customers
who are arriving at your web site each day, then a listing
in the search engines is a good start, but it’s also exactly
that -- a start.
Again,
take some time to research your competition. How are they
attracting their visitors? Do they have a lot of links on
other sites? Do they have their own Affiliate Program? Do
they participate heavily in newsgroups? Do they have an established
viral marketing campaign?
Use
the experience of your competition to your advantage by learning
their secrets -- and then tweaking and improving on their
approach to do them one better!
Work
Smarter -- Not Harder -- And See Bigger Rewards And Profits
Even
now, I still scour the Web to see how others are creating
their own success. I analyze my competition… I read everything
that I can get my hands on… and I remain open to new ideas
and new approaches.
Today,
it’s relatively cheap and easy to get a solid education in
what Internet marketing techniques work, which to avoid, and
how to build guaranteed success the first time around! So
why would you waste your valuable (and limited) time and money
by stubbornly insisting on making mistakes that you could
easily avoid with a little education?
Model
the success of others and you'll not only guarantee your success,
you'll achieve your goals in less time with less expense than
you could on your own.
