If I told you that five minutes
after reading this newsletter you could have a web site up
and running that can promote your online business, boost your
traffic, provide better customer service, and help you make
more sales... would you believe me?
How about if I added that you
can do all of this for FREE?
Skeptical? Read on...
Harness
the Marketing Power of the Latest "Cool Tool" on
the 'Net
I'm sure you've heard about one
of the biggest things to hit the Web in the last few years
-- blogging.
A "blog" (derived from the term
"web log") is basically just a web site -- with two key differences:
First, it's extremely easy
to add information to it. A blog is like an online journal,
so you just log in, type what happened today, post it, and
you're done!
Second, you can add a simple
little feature that automatically tells a whole bunch
of other web sites that you've made an update to your blog
-- every time you make a change!
You may also have heard that
there are millions of blogs out there... more than 28 million
with a new one starting every second, according to blog directory
Technorati.
However, what you may NOT know
is that a blog can also be a very powerful marketing
tool for your business... And some people actually earn an
income just from blogging!
The fact is, blogging is fast
becoming an extremely important strategy for any online marketer.
An effective blog can...
- Drive swarms of traffic to
your main web site
- Generate MORE product sales
- Create an additional stream
of advertising income
- Be a great customer service
tool
... And much more.
Blogs have an informal, conversational
style, and readers can join in by commenting on each post.
Blogs can be chatty, controversial, informative, opinionated,
and often humorous, and it's this "human" aspect
of blogs that draws many people to them.
But the best part about blogs
is how accessible they are to EVERYONE. Blogs are...
-
FREE (or very inexpensive)
to set up using services like Blogger
or TypePad.
-
EASY to use -- you can literally
create your own blog in less than five minutes!
-
EASY to promote with all
the new tools and resources that have been created specifically
for blogs -- like Google's blog-only search engine, Google
Blog Search.
... Plus, they are PROVEN successful
promotional tools for both online businesses and offline
businesses. In fact, every business person should have a blog
-- and I suspect that soon enough, everyone will.
How
You Can Use a Blog to Wildly Accelerate Your Online
Success!
The fact is, blogs are no longer
just online diaries of people's personal lives. Both online
and offline businesses can use blogs to take their products
and services to a wider audience -- increasing their traffic,
leads, and sales.
Let's look more closely at a
few of the extremely powerful ways your business can benefit
from a blog. With an effective business blog, you can...
-
Humanize your business:
Because a blog is much more informal than other web sites,
you can write posts in your own voice and give your business
more of a human face.
This helps reassure prospective customers that there is
a "real person" behind the web site who will
take care of their needs. It also allows you to inject
much more of your own personality into your online business
than your main sales site could do.
-
Improve your customer
service: Your blog can act as a kind of interactive
FAQ, allowing your customers to submit questions and you
to answer them.
You can also provide product updates, "How-to"
articles, and other information of relevance to your customers.
And prospective customers who see your blog will be encouraged
by your commitment to good customer service!
-
Give your target
market the information they're looking for: With
its automatic archiving feature -- by date and category
-- a blog is a fantastic content management system. It's
easy for you to post new information on a regular basis,
and it's easy for your visitors to find the information
they want.
With a well-written, regularly updated blog, you can become
a reliable resource in your industry, and build a following
of loyal readers who depend on your content. These people
will be your best potential customers!
-
Drive traffic to your sales web site:
If you already have a web site, a blog can give your traffic
levels a real boost. For starters, your blog will attract
new visitors that you can then redirect to your main sales
web site through links and special offers.
But an even MORE effective technique is to use strategic
keywords and links to specific sales pages to dramatically
improve the search engine rankings of both your blog AND
your main web site.
-
Build your credibility
and establish yourself as an industry expert:
You can give your credibility a real boost by regularly
posting valuable and relevant information on your blog.
It's a great way to establish yourself as an expert in
your subject area -- and allow your visitors to feel much
more comfortable buying from you.
-
Promote your products
or services: You can actually sell products directly
from a blog, or you can use your blog to mention new products
and direct your visitors to your sales web site.
-
Generate extra income: There are now several
advertising programs available, such as Google
AdSense, that allow you to monetize your blog and
generate an extra revenue stream.
There are many small business
owners who are using blogs to benefit their business right
now... with some spectacular results. We've come
across farmers, PR consultants, tailors, CEOs, and many more
who blog with great success...
Three
Key Tips for Starting Your Own Highly Effective Business Blog
Excited yet? You should be --
blogging's not just a winning strategy, it's also a lot of
fun!
I'm having a great time with
my new blog, The
Candid Internet Marketer. Like anything, it takes some
time and effort to build a successful blog. (In fact, I didn't
want to start a blog until I was sure I could devote enough
time to keeping it updated).
However, the beauty of blogging
is that you can easily incorporate it into your daily schedule
of tasks. You can even blog when you’re on the road
-- which I am frequently!
But what does it take to become
a really successful blogger?
-
Great content: If
your content isn't interesting and relevant to your target
market, your blog won’t work. It's as simple as
that.
You'll be surprised, however, how easy it is to find things
to write about if you really put your mind to it. It could
be news articles about your industry, product updates,
interviews, personal insights into topics of importance
to your target audience...
-
Regular updating:
I won't lie to you: there are some days when I really
find it hard to find the time to post a new article. But
if I don’t post, no one will come back. It's like
subscribing to a daily newspaper but only getting a copy
delivered now and then!
So post often and your audience will keep coming back.
And regularly adding fresh content to your blog also gives
you a boost in the search engine rankings.
- Your own distinct
voice: It's important that you write in your own
voice. A blog is no place for formality and corporate speak.
It's more of a forum... a place where ideas can flourish,
and topics of current interest can be debated. You don't
even need to be a brilliant writer... you just need to be
able to relate to your audience and give them good content.
Final
Thoughts
At the start of this newsletter,
I said that you'd be able to get your blog up and running
within five minutes of finishing this newsletter. Well, that's
how long it takes to start a free blog using Blogger.
If you don't believe me, give it a try!
Of course, starting a blog is
the easy part. Turning your blog into a strategic tool that
drives traffic and sales to your online business is a completely
different matter.
If you'd like to learn how to
drive traffic to your web site using a free blog, including
strategies like...
| >> |
How to rank
#1 in Google, Yahoo, and MSN
-- for the keywords MOST searched by your target
audience! |
| >> |
How my team pushed a web page to a #2 ranking in Google for a highly competitive
keyphrase -- with less than 60 minutes'
effort! (And why we saw traffic and sales results
in less than 14 days!) |
| >> |
How to use blogs to dramatically
increase your web site traffic -- and add
1,000's of EXTRA dollars to your
bottom line! |
| >> |
Which 3 critical steps you MUST follow to catapult your
web site to the TOP of the search engine rankings
-- for any keyword you choose! |
| >> |
How to attract 400% more repeat traffic
than your static web page! Since blogs take
just seconds to update (from ANYWHERE in the world),
it's easy to draw visitors back again and again with
fresh news and postings! |
... Then I highly recommend checking
out my brand-new video, "Blogging For Dollars"
at www.marketingtips.com/trafficsecrets
where you'll get access to all my case studies and test results
that I spent over $79,583.28 compiling.
Building a truly effective blog
that keeps people coming back again and again takes a lot
more than five minutes. So you need to know exactly how to
make the most of the benefits that make blogging an effective
strategy for many businesses.
And you need to know NOW, because
blogging is on the verge of becoming the hottest new moneymaking
business tool, and one of the key success drivers with any
new tool is to be the first in your market to use it.
Just like the Internet leveled
the playing field for the little guys to compete toe-to-toe
with the large corporations -- and win... Just like
e-mail revolutionized the way companies market to and communicate
with their customers and subscribers...
... That's where blogging is
right now.
It won't be long before this
information spreads... becomes diluted... and you've lost
this unique "first-mover" advantage to cash in.
So don't put this off!