For those of you who have my course, you know I am a big believer in "letting the software do the work for you". Whatever I can do to automate things is first on my list. Don't have your day taken up by daily chores; let the software do it for you!

Now, I say this not because I am lazy (well, maybe just a little), but because the key issue here is that you want to spend your time doing the important stuff such as marketing, promoting, testing ads, etc. (things which make you money and grow your business)! Don't take this lightly, think about it. What makes your business grow? Taking care of tedious daily tasks like processing orders, filling requests, importing information into your database, etc... OR promoting your business to generate sales and growth, as well as to earn more money?

I want software to automatically turn itself on in the morning before I get to work, check my email, and automatically process any information requests, subscribe and unsubscribe people to my newsletter, import my customers' order forms into my customer database, as well as any survey forms into my database, process any autoresponder and email forwarding requests, etc. It just leaves me with personal email to take care of when I get to my computer in the morning.If I want to email my customers or potential clients (from ads I have run), I want software that, with a push of a button, will automatically mail merge my entire customer database information into mass personalized email (like "Hi John, Thanks for your inquiry on Sept 20th, 1998"... etc.). If you have my course, you know the importance of a "backend" product and why it is critically important to stay in touch with your customers continually. Software that can do this will make my business (and your business) VERY profitable. As you may already know, more than 50% of your net profits will come from backends, if you do it right.

How about software that will post my ad responsibly to 15 newsgroups every week (without getting cancelled by the cancel-bots)?

And the list just goes on.

Well, there is software that will do everything I just mentioned (and much more). We use it everyday, as it has been solely responsible for making my business over $70,000 so far this year. It is called Mailloop. Click here to learn more about it (you will be pleasantly surprised).

I also want software that will automatically submit my classified ads to the top free 300 classified ad sites in a matter of minutes (not hours, if you were to do it manually)! This allows me to post ads once a week (because it only takes me a few minutes to do), instead of posting once a month and spending hours doing it. This software is called Power Submitter and you can click here to learn more about it.

Also, I want email software that is easy to use and rarely crashes (as we deal with over 500 emails a day). As you may know from reading my course, we use Eudora Pro. Eudora Light is free, but Eudora Pro is under $40 and available from Qualcomm. Click here to go to Qualcomm.

Now, we talked a lot about software to fully automate your order process in this newsletter (which includes real-time processing of the credit cards, depositing the money to your bank account, sending an email to the customer immediately to confirm their order, and sending a copy of the order to your email address). This is something that can not be installed on your PC, but has to be installed and maintained from a secure server. As mentioned, we recommend Interlink Advertising Services for this (this is who we use and they will bend over backwards to help you). You can visit http://www.marketingtips.com/isp.html to fill out a submission form (which will be sent directly to them) and they will get back to you with all the details within 48 hours.

What about all the search engine submission software that is out there? If you have studied my course, you know that this software can do more damage to your search engine's ranking than good (I explain exactly why in my course). Until November 1998 we have never recommended a piece of software for search engine submission because of this reason and we couldn't find software that did it the "right way". We have always told you to manually submit your site to the top 10 search engines using the tricks and tips we teach in the course (you will get a much higher rating this way), or to hire search engine experts who specialize in submitting your site to the top search engines in order to get you ranked high (at a cost of $500-$800). We talk a lot about search engine placement in the November issue of this newsletter.

The company we feel is the best at submitting your site and getting you ranked high in the top search engines (they charge $595 for their service), has just developed software that mirrors their tricks and results, so you can have your own submission rank high just like they would, but for a fraction of the cost. All you have to do is create your keyword list and put your Meta tags in your website (which it gives you a tutorial on so you know how to design and create them). The software guides you through the rest.

There are two critical pieces of software to help you get higher search engine positioning. If you have not already heard about how they can dramatically affect your search engine position or how much profit you could generate by the traffic they bring to your website, click here for more details on The Site Promoter, and click here for more details on the WebPosition software.

We are always on the search for new pieces of software that will help our Internet marketing effort. If you have some useful software to recommend, email us at mailto:software@marketingtips.com and we will investigate. As you may already know, we will not recommend software that we do not use in the office ourselves... it has to be proven and tested by us to make money before we will recommend it.