FACT: It is in your best interest to market information products such as books, manuals, special reports, etc... because people come online to research! They're actively searching the Net for information and this makes them the perfect client for you!

You see, it's easy to charge money for knowledge that will make people's lives easier or more comfortable! Everyone wants to know how they can save themselves money, solve a problem, reduce stress, or just have more fun. Therein lies the beauty of information products: they are easy to sell, they generate quick profits, and they have obscene markup potential!

What makes me such an expert? I have first hand experience marketing information products! In fact, it's how I got started online…

I've always had a passion for cars and racing. By the age of 17, I was the owner of two specialty car companies and it wasn't long before I had acquired considerable knowledge about the automotive industry. By 1994, my friends and family were calling me all of the time, asking questions about everything from buying cars to maintaining them. Everyone wanted my "expert" opinion. And that's when it hit me: I had knowledge that people needed! So I decided to write a book. Of course, I needed to do a bit of extra research here and there to fill in some gaps, but after only a couple of months of focused writing, I had written my first book, "Car Secrets Revealed".

However, I didn't start selling it online right away. Actually, marketing the book online never even crossed my mind... Instead, I spent about $20,000 publishing and promoting it offline.

What a colossal mistake that was!

I really thought I had a winning formula. I mean, I knew that the information I presented in my book was the stuff that the general public was practically begging for! I explained all of the tips and tricks to buying a new or used car below dealer cost… I explained how easy it is to cut your driving costs… I told people how they could save on insurance and car maintenance… you name it, I covered it!

But guess what?! Despite all of the time, energy, and cash I put into getting the book off the ground, it was total and complete failure! It flopped big time!

And I was confused because I knew that the information I was selling was topnotch stuff!

So that's when I started paying attention to the advice given to me by a friend who was setting up his own automotive site on the Internet. With his help, I developed a very simple web page. Honestly, I didn't really expect much to happen… but it wasn't long before I noticed that sales were slowly trickling in. And then I was stunned! I could hardly believe that it was only costing me $25 a month in web hosting fees to market my book.

So, it was then that I began to take more of an interest in it, and started promoting the book online in my spare time.

The results were fantastic!

Within 9 months of putting some real effort into promoting it, "Car Secrets Revealed" had become the #1 best selling car book online! In fact, it generated over $140,000 in net profit in those first months! And to this day -- almost 6 years later -- it is still the #1 best selling car book on the Internet!

Over 16,700 copies are sold every year for $29.95 apiece… and they cost $1.55 per book to produce! Seriously! I gross over $500,000 annually from this one information product alone... never mind my other products!

At this point many of you may be wondering how this is possible. How is it that a book that failed so miserably offline could be such a smashing success online?

To answer that, we need to take a moment to consider the pitfalls of hardcopy publishing...

• Publishing costs are outrageous! As I soon learned, there is a thin line between making and losing money in the world of hardcopy publishing. After the publishing, packaging, and storage expenses had been dealt with, I had nothing left! And worse, many of the costs had to be paid up front -- before I'd even sold a single copy!
  
• Delivery charges and delays are a real turn off! After some research, I discovered that I was losing potential clientele left, right, and center because they weren't interested in paying shipping and handling charges. They wanted my information... they just weren't interested in paying for a delivery that was going to take 6 to 8 weeks.
  
• The hassles involved in ordering are always working against you! While people were interested in my product, I soon learned that calling the 1-800 number or filling out the order form and remembering to mail it was too much trouble for most. While people could see the potential my book had to solve their problems, the immediate reality of the time commitment involved in actually placing the order created a problem... and that's the LAST thing a good sales process does!
  
• Targeting your market is VERY time consuming and expensive! A single full-page advertisement in a car magazine would cost between $4000 and $6000... and I was lucky if I broke even most of the time. I tried them all... newspapers, magazines, car clubs... the results were always the same. I was paying big bucks for advertisements that were reaching a very small portion of my target market.

And these are just SOME of the lessons that I had to learn the hard way. However, I don't regret this experience… not for a second! Why? Because I can now fully appreciate the phenomenal power of online publishing!

I discovered that there are infinitely more opportunities for the novice writer online than there are in the cutthroat world of hardcopy publishing! Particularly since the appearance of a technology that is taking the Internet by storm...

When I first published "Car Secrets Revealed" online, I had to hire a programmer to turn my hardcopy book into a format that could be downloaded and read on the customer's computer. This was a really expensive endeavor! Programmers don't come cheap!

However, when I look back, I now realize that I was among the pioneers who grasped the potential held by this electronic publishing technology. In fact, I was among the first to design an eBook.

For those of you who have yet to encounter this revolutionary technology, eBooks are simply electronic books that can be downloaded to the user's computer. Of course, they are far more versatile than a paperback book -- eBooks are totally interactive! Because they are based in HTML, eBook users essentially surf through your publication enjoying whatever links, graphics, audio, video, animation, etc... that you might choose to include! Even better though, the difficulties that you would encounter publishing in hardcopy are no longer an issue…

Here's what I discovered when I began marketing "Car Secrets Revealed" as an eBook:

• Publishing costs are nonexistent! The printing, stocking, and packaging costs that are unavoidable when publishing in hardcopy are no longer a concern. Why? Because your information product can be delivered electronically! (I still cringe when I think about the $20,000 I wasted publishing "Car Secrets Revealed" in hardcopy!)
  
• Delivery is FREE and INSTANT! Finally, you can say good-bye to those shipping and handling charges that scare away potential clients and eat away at your profit margin! Your customers can simply download your eBook from the Internet, receiving their purchase immediately without any extra costs to them OR you! This kind of instant gratification means that you can easily accommodate the impulse buyer... and shoot your sales up by an automatic 30%!
  
• The profit margin is outrageous! Like I said before, it's easy to charge money for information that is going to help people in some way, shape, or form. And because publishing your information product in electronic format is extremely cost effective, almost the entire sale is pure profit! Remember: "Car Secrets Revealed" costs me only $1.55 per book to produce... and I sell it for $29.95. That's a markup of 1,900%!
  
• Marketing is a breeze! You can easily find web sites, e-zines, newsgroups, forums, chat rooms, bulletin boards, etc... where the people who will be interested in your information product hang out. You have easy access to large, concentrated populations of your target market! Combine this with an effective marketing campaign and you have a recipe for surefire, explosive success!
  
  (Important note: Thanks to the marketing advice I've made available in my Insider Secrets course, you can easily develop a marketing strategy that will drive your sales through the roof faster than you ever imagined possible! There is no reason for you to struggle through months of costly trial and error marketing when you can simply learn from someone who has been there.)
  
  
• The entire business can be automated! Everything from ordering to delivery can easily be automated, leaving you free to focus on promoting your product... to develop a new product... or to just sit back and enjoy the fruits of your labor!

Best of all though, creating your very own information product is now easier -- and CHEAPER -- than ever before thanks to technological advances in eBook software.

Now I realize at this point many of you are thinking, "This sounds great... but I don't HAVE an information product to sell!" Well, don't despair!

Developing your own information product is much easier than you probably realize. There are creative, proven techniques that ANYBODY can use to write an information product that is guaranteed to sell like hotcakes just by utilizing the knowledge in their own head!

This is the perfect opportunity to start that part-time business you have always dreamed about... with the potential to make a ton of cash! Even if you can only spend an hour a day pursuing this part time e-business, you could very well be up and running with your very own information product on the Internet in less than a month.

Keep in mind, selling informational products on the Internet is probably one of the easiest part time businesses that anyone could pursue Once everything is up and running, all you need to do is check the balance in your bank account and promote your business. There is absolutely no hard product to stock and nothing to ship.

Can you name a business anywhere else on the Internet that has the potential to generate up to 2000% profit with virtually no effort on your part... once the initial setup has been taken care of?

Important Note: If you do not have an information product and have absolutely no idea where to start, don't despair... I have some great news! When you get your copy of eBook Pro you will also receive the free bonus report entitled "How to Create a Knockout Informational Product... Even if You Are Not A Writer". This report explains exactly how you can create a killer information product from the knowledge in your own head.

Creating an in-demand information product is extremely simple... and with your copy of eBook Pro we show you exactly what you need to do. Click here now to find out how you can get your hands on this killer report.

276 million surfers can't be wrong! The key to the extraordinary power of the Internet is the speed and ease with which it connects us to the information we need! It's such a simple concept and yet so few people are taking advantage of it. Information is truly a hot product! People are actively searching the Net for information... information that YOU could provide them with!

And thanks to advances in eBook technology, there has never been a better time to begin marketing your very own, in-demand information product. eBooks are easy to produce, they are cost effective, and they have the potential to generate insane profits with relatively little effort on your part!

It doesn't get much better than this, does it?!

Information products could be your ticket to success online. They're easy to develop... cheap to produce... and your market is actively seeking you! What more could you ask for?

But remember! Timing is everything! Right now, you have an opportunity like none who came before you, and none who will follow.

Act now! Start thinking about how YOU will develop your very own online business selling an in-demand information product. Take advantage of eBook technology and fill that gap in the market before your competitors wake up and take advantage of your hesitation!

Success is not about luck. It's about making smart decisions… and taking action TODAY!

Click Here to go to Part 3