You are interested in purchasing a brand new fly fishing rod! You hunt high and low and you find the fishing rod of your dreams. This is the perfect fishing rod… one that you refuse to go home without!

After shopping around, you find four stores which are selling the fishing rod for about the same price. They are all within $5 of one another with one minor difference: one of the stores is offering a free eBook entitled "Learn How To Fly Fish In 10 Minutes Or Less!" as a free bonus with the purchase of every new rod!

Now this is a pretty easy decision to make! You are going to make your purchase from the store who is offering the FREE lessons on how to use this beautiful new fishing rod!

And what did it cost the store to offer this Free Bonus? Zilch! Zip! Nadda! Not a single red cent! Other than the initial cost of creating and compiling the information into an eBook, there are absolutely no other costs associated with sending out this free bonus eBook. So at no cost, this store has given themselves the competitive edge they need to close sales!

In today's marketplace, something as simple as an eBook could very well be the boost you need to close sales without cutting into your ever-narrowing profit margin.

One of the most common questions that we receive when we suggest this "Free Bonus" technique to our students is…

"How do I determine the value of the free bonus which I am giving away with my product?"

The answer is simple: How much is the information you are giving away going to help your customers? How is it going to benefit your customers and is this benefit going to save your customer's time or money?

If you were giving away an eBook that contained information on increasing your car's fuel economy -- information that was going to save people an average of 10 cents per mile, based on an average of 2000 miles driven per month -- you would be saving your customers $200 each month... $2400 each year!

You have now created a perceived value of $200 a month... or even $2400 a year!

What is this worth to your customers? How big is the problem that you are going to solve for them? How much easier is it going to make their lives? If you can determine the value of the benefit in time or dollars, you can create a perceived value that can be broken down for your customers anytime!

Keep in mind, however, that you should never just make-up a value like "Save $1,000,000 Each Year..." This will only get you into trouble! Trust me -- customers will question this perceived value and you need to be ready with an answer. It will make the difference between instantly closing the sale or destroying your credibility forever!

We have personally proven, time and time again, that by adding Free Bonus eBooks to the sale of your products, you will not only increase the perceived value of your product, you will also skyrocket the percentage of sales you close!

The costs involved in producing a bonus eBook are almost nothing... Particularly when compared to the substantial increase in profits that you'll experience using this simple technique!

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